Best Western Hotel Continental Como

Como is one of the main hotel markets in Italy with increasing performances and has recently attracted the interest of leading international hotel brands. The Best Western Hotel Continental, located near the city center, is easily accessible from the main traffic routes, from Piazza del Duomo and from the lakeside promenade. Equipped with 67 rooms, restaurant, bar, congress center, garage, the property has large spaces that lend themselves to redevelopment and renewal, with the possibility of increasing the number of rooms.

The qualifying elements of the assignment:

  1. Prime location in the local hotel market
  2. Dimensions suitable for product repositioning
  3. Real estate development potential.

The hotel asset offers high potential for improvement, such as to make it attractive to hotel operators, real estate developers, national and international investors. The main activities of the professional assignment involved the collection and selection of multiple expressions of interest and the negotiation of these interests, including also agreement negotiations.


  • Type of service: investment sales
  • Product positioning: three stars
  • Client objective: investors search