Hotel Rezia Bormio


Bormio is a renowned Lombardy tourist resort, where history and culture have always been coupled, guaranteeing sustainable development for tourism. Hotel Rezia represents the expression of a history of ideal hospitality and in harmony with the places. The hotel property is located in the historic center of the town, offering the best you can expect from a high quality family hotel. The property offers 45 rooms and suites, ample leisure space, a restaurant and a popular bar open on the pedestrian area.

The main qualifying elements of the assignment:

  1. Historic hotel of the location
  2. Seasonal market growing
  3. Re-qualification and investment on the hotel product.

In this assignment, the objective of the owners was to estimate the value of the hotel asset, in the context of periodic product improvement and upgrade processes, also with a view to generational change of ownership. The hotel operations based on the evaluation also included the operating areas of the restaurant and wellness, a differentiating and innovative element of the product.

Snapshot

  • Type of service: hotel valuation
  • Product positioning: four stars
  • Client objective: estimate the market value