Bormio is a renowned Lombard tourist resort, where history and culture have always been coupled to guarantee sustainable development for tourism. Hotel Rezia represents the expression of a history of ideal hospitality in harmony with the places. The hotel property is located in the historic center of the town, offering the best you can expect from a high quality family run hotel. The property offers 45 rooms and suites, large leisure spaces, a restaurant and a renowned bar open to the pedestrian area. The main qualifying elements of the assignment:

1. Historic hotel of the location
2. Growing seasonally market
3. Requalification and investment in the hotel product.

In this intervention, the property’s objective was to analyze the value of the hotel asset, in the context of periodic product improvement and upgrade processes, also with a view to generational change of ownership. The hotel operations based on the assessment also included the operational areas of catering and wellness, a differentiating and innovative element of the product.