Caltagirone is located about 70 km south-west of the city of Catania, has become a destination for international tourism and since 2002 is one of the sites selected by UNESCO as a World Heritage Site. Located to the south west of the city, the NH Caltagirone Hotel Villa San Mauro enjoys an easily accessible location suitable for leisure and business tourism. The hotel – consisting of a building overlooking a large area with private parking – offers 91 rooms and junior suites, a restaurant, a bar, an outdoor pool and a meeting room.

The basic elements of the assignment:

1. Unique four-star hotel
2. High dimensions compared to the local market
3. Upside potential.

The assignment involved a thorough research in the local area, being the Caltagirone hotel market mainly of regional attraction.