Best Western Hotel Continental Como


Como represents one of the main hotel markets in Italy with growing performance and has recently attracted the interest of leading international hotel brands. The Best Western Hotel Continental, located near the city center, is easily accessible from the main traffic routes, from Piazza del Duomo and from the lakefront. Equipped with 67 rooms, restaurant, bar, conference center, garage, the property has large spaces that lend themselves to redevelopment and renovation, with the possibility of increasing the number of rooms. The qualifying elements of the assignment:

  1. Prime locations in the target market
  2. Dimensions suitable for product repositioning
  3. Development potential including real estate.

The hotel property offers high potential for improvement, making it attractive to hotel operators, real estate developers and national and international investors. The main activities of the professional assignment envisaged the collection and selection of multiple expressions of interest and the management of the negotiation of these manifestations, also including support in the management of contractual aspects.

Snapshot

  • Type of service: advisory services
  • Product positioning: three stars
  • Client objective: investor search