Accor revolutionizes the economy product starting from the brand

July 25, 2013 Redazione

The Accor hotel group radically renovates Ibis economy chain starting from the brand. The rebranding envisages 3 signs: ibis, ibis Styles, which replaces the all seasons line, and ibis budget, that will cancel the Etap Hotel sign. The operation includes more than 100 thousand beds and envisages design and contemporary style modifications in the common areas.


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